ARI announces new director of marketing

ARI, a Milwaukee, Wis.-based provider of technology-enabled business solutions that connect equipment dealers, distributors and manufacturers, announced Sept. 13 that it has hired Cheryl Pabich as its new director of marketing.

Pabich, who has 14 years of experience helping technology-based companies achieve breakthrough profits, will be responsible for setting marketing budgets and strategic direction, as well as developing marketing communications and branding initiatives for ARI.

“I’m confident that Cheryl’s proven expertise in business development, process improvement, project management and, most importantly, customer satisfaction will help ARI grow the business and meet our objectives,” said Mike Tenpas, ARI’s vice president of global sales and marketing.

Pabich came to ARI from Shining Brow Software, a Milwaukee-based provider of software for field service organizations, where she was director of sales and marketing. She has a diverse professional background that includes several healthcare-focused technology companies and a history of winning sales numbers under challenging market conditions.

“ARI is an innovative and results-oriented company with an outstanding suite of products and services,” Pabich said. “I look forward to leveraging my skills and experience helping ARI continue to provide cutting-edge technology-enabled services to our dealer, distributor and manufacturer customers.”

Pabich has a bachelor’s degree from Cardinal Stritch University in Milwaukee. She also is a certified Competitive Intelligence Professional (CIP).

For more information about ARI, visit

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