John Deere, 10 Iowa dealers sponsoring NASCAR race

John Deere recently announced an official partnership with the Iowa Speedway, Newton, Iowa, to sponsor the Iowa John Deere Dealers 250 NASCAR Nationwide Series race May 22 at 1 p.m. In partnership with 10 Iowa John Deere dealers, they will bring more than 3,000 customers to this premier event.


Jeff Oldham, division sales manager, John Deere, explains that the company’s partnership with Iowa Speedway provides a great opportunity to connect with their customers.


“Iowa Speedway can seat more than 55,000 fans, and the Nationwide Series Races at this track consistently sell out,” says Oldham. “Because many of our customers are avid race fans, we are very excited about the sponsorship with our dealers, and look forward to an exciting race on the fastest track (under 1 mile) in the nation.”


“Many of our fans have rural roots, so we’re pleased to have one of the biggest names in the agricultural industry as a 2011 race sponsor and official partner of the Iowa Speedway,” says Chuck Spicer, vice-president of sales and marketing at Iowa Speedway.


John Deere and the participating Iowa dealers will also give away a one-year lease on an 825i Gator XUV to 10 lucky customers who signed up at one of many participating dealer locations throughout Iowa.


“John Deere loaned us a fleet of Gators to facilitate our operations staff and help transport fans needing extra assistance on race day,” says Spicer. “So, everyone will have an opportunity to see the Gators in-action at the track, and the winners will be announced during the race.”


“In addition to the overall sponsorship of the race, we’ve invited the Make-A-Wish Foundation of Iowa to choose a wish child recipient to open the race as the honorary Grand Marshall,” says Oldham. “We want to help raise even more awareness to the Foundation’s efforts to help kids with life-threatening medical conditions.


“Also, with all the activities going on, we couldn’t do this without the support of our 10 participating John Deere dealers, and we appreciate their time and resources in helping to bring this popular event to Iowa.”


The 10 participating Iowa dealers are as follows:

Barker Implement & Motor Co. Inc., Lenox
Bodensteiner Implement Co., Elkader
Elder Implement, Co., Inc., Muscatine
Ernie Williams Ltd., Algona
GreenValley AG & Turf, LLC, Mt. Vernon
Horizon Equipment, Manning
K. C. Nielsen LTD, Humboldt
Schenkelberg Implement Co., Carroll
Southard Implement Co., Marshalltown
Van-Wall Equipment, Inc., Perry

For more information about the Iowa John Deere Dealers 250, visit www.iowaspeedway.com.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *