ARI announces acquisition

 Roy W. Olivier
 Heather BlessingtonARI Network Services — a leading provider of website, software and data solutions that help dealers, distributors and manufacturers “Sell More Stuff!” — announced Nov. 5 that it acquired Duo Web Solutions, the leading provider of social media and online marketing services for the powersports industry. Terms of the transaction were not disclosed.

“This acquisition is in direct alignment with our strategy to grow the digital marketing services side of the business,” said Roy W. Olivier, president and CEO of ARI. “Duo Web Solutions’ proven social media services, including reputation management and SEM services, will now be available to dealers, distributors and manufacturers in all the verticals we serve. Together, we can deliver integrated digital marketing services designed to drive traffic online and in-store to grow our customers’ businesses.”

Heather Blessington, CEO of Duo Web Solutions, will join the ARI management team as Chief Marketing Officer (CMO). In her role as CMO, Blessington will be responsible for corporate brand strategy, marketing communications, and facilitating revenue growth through sales and marketing initiatives.

“We are very pleased to have Heather join ARI’s executive team,” added Olivier. “She brings over 20 years of digital marketing experience with a track record of success delivering online marketing strategies to leading dealers, distributors and manufacturers. Her passion and dedication to helping dealers grow their businesses is well established, and we’re confident she will have a significant impact on ARI’s continued success.”

“I am very proud to join the ARI team and to be a part of a rapidly growing, innovative company that recognizes the power of digital and social media marketing,” said Blessington. “My goal is to continually work with ARI’s team to enhance our value proposition for all customers. I look forward to launching ARI’s expanded services in the digital marketing space.”