Insta tip: Tout your factory promotions

When a factory promotion gets underway, promote it to your Instagram followers with a photo of the point of purchase display.

The “A Cut Above” promotion from Ferris Mowers for military and first responders allows for savings of up to $1,000 for active and retired fire, police, EMT, active duty military and military veterans.

Marietta Outdoor Power in Marietta, Ohio, makes the Instagram post look easy, using the POP display between a couple of Ferris mowers. In less than a few hours, the photo reached nine people who might not otherwise have been thinking about Marietta Outdoor Power on that time. That’s awfully impressive considering the shop has 105 followers. The hashtag use also will help build even more followers. Remember, every dealership on Instagram starts with no followers.

The dealership promotes Simplicity, Ventrac, Ferris, Bob-Cat, Husqvarna and Echo Sno-Way and SnowEx on its website. Check out some of the Instagram accounts below to see how your peers are reaching their local customers. Did you hit the mark with one of your shop’s recent posts? Let us know at

OPE Magazine Instagram Tips for 2020

Paul’s Lawn and Garden, Massillon, Ohio — 100 followers

Lone Star Mower, Burleson, Texas — 2,611 followers

Giles Outdoor Power Equipment, Perry, Georgia — 429 followers

Nord Outdoor Power, Bloomington, Illinois — 424 followers

The Boat Guy, Bourne, Massachusetts — 629 followers


LSM Outdoor Power, Keller, Texas — 148 followers

Cutters Outdoor Power Equipment, Lake Charles, Louisiana — 326 followers

Marietta Outdoor Power, Marietta, Ohio — 105 followers

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