Dealer does it (COVID-19 edition): A reinvented Mowerfest

Inventing new ways of doing business is imperative during the COVID-19 pandemic, with Outdoor Power Equipment continuing to showcase some of the best promotions. One OPE dealership is trying to push forward in these difficult times by “reinventing the wheel” for its annual Mowerfest.

The dealership tells its e-news subscribers that customers will be able to shop for their lawn mower from start to finish with curbside pickup or delivery. Outside, customers will find the latest models available for browing or test drives. Units will be cleaned and fogged after test drives.

Incentives including 0 percent financing for up to 48 months and special buys will be available.

A free gift card to a local restaurant will be given to those customers who spend at least $1,499 on any mower during Mowerfest.

How is your dealership working through this fluid situation? Could you provide your best customers with a gift card to a local restaurant as a token of your appreciation for their business during COVID-19?

— Dave McMahon, editor, dmcmahon at

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