OTR unveils new name and branding


OTR Wheel Engineering (OTR) has officially unveiled new branding, including the new trade name, or DBA, of “OTR Engineered Solutions,” as well as a new logo, tagline, website and other branding elements. The new branding is being rolled out to better reflect OTR’s full capabilities, which have expanded with the company’s growth into a global solutions provider, states the company.

Founded in 1987 to provide off-the-road wheels and tires to OEMs and the aftermarket, OTR began providing value-added services for dealers and OEMs – including product development, sourcing, warehousing, tire mounting, foam filling, flat proofing, wheel inspection, certification and subassembly, as well as other customized solutions.

“Thanks to our history of innovation, OTR today has much more to offer beyond wheels and tires,” says John Major, director of marketing. “We’re a true partner in the off-the-road market with 34 facilities located across North America, Europe and Asia to better serve our customers and make their lives easier. Given the evolution of our company, we feel the OTR Engineered Solutions name and new branding elements better encompass our full capabilities.”

To complement the branding update, OTR has introduced the tagline, “Roll More.”

“Our success is credited not only to the innovative products we offer, but also the unmatched level of service and support we provide,” says Major. “From design and engineering to manufacturing and logistics, we’re driven to help customers ‘Roll More.’”

Earlier this month, OTR announced that it plans to open a new facility near Monterrey, Mexico, later this year and into early 2024. The move is in response to the company’s commitment to support several of its OEM customers that are establishing operations in Mexico.

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