Positec announces Luczynski as new VP of retail, business development

Positec Tool Corporation has announced that Dave Luczynski will join the organization as vice president of retail and business development effective April 17. Luczynski has broad experience in the outdoor power equipment and retail industries, most recently serving as executive vice president at Topsun USA. He has also served as CEO of LERA, a specialized manufacturer of battery-powered OPE. In addition, Luczynski led corporate market entry strategy development for Henx Garden Corporation.

“We are confident that the addition of Dave, with his proven success in corporate strategy, marketing and sales, will advance Positec to a new level of excellence. His business acumen is key and we look forward to his leadership as we continue to drive innovation and expand our portfolio,” says Michael Jones, president and CEO of Positec North America. “In addition to his impressive track record throughout his career, Dave has a passion for relationships and team building, which is an integral part of our company culture and something we are thrilled to fortify here with his addition.”

Luczynski’s background also includes executive level roles in the retail space with a focus on design, product development, strategic sourcing and operations. He has led product-development teams as well as created market entry strategies and performed claim substantiation. With over a decade of experience with battery technologies, Luczynski has successfully managed product categories from small domestic appliances to hand and power tools and outdoor garden equipment. He has also played an essential part in introducing new brands and products to the market as well as coordinating omni-channel marketing strategies. Notably, he coordinated and sustained profit-yielding relationships with key brick-and-mortar and e-commerce retailers in the United States and Canada.

“I’m a relationship guy,” says Luczynski. “Strong, long-lasting relationships are imperative to success, and developing those types of relationships relies on a certain level of transparency and trust. I hope to instill those values in my team and provide the support needed to continue to nurture those relationships, both internally and with our business partners and customers.”