Richard Childress Racing announces multi-year partnership with SENIX Tools


SENIX Tools has been named the Official Power Tool of Richard Childress Racing. As part of the multi-year partnership, SENIX will be represented across the RCR organization on all cars in both the NASCAR Cup Series and the NASCAR Xfinity Series.

“As we explored the opportunity to partner with Richard Childress Racing, we could not think of another partnership that made more sense for SENIX Tools,” says Rocky Reynolds, vice president of sales and marketing for SENIX Tools. “RCR has such a rich tradition in the sport and is one of the most respected brands in the NASCAR Industry.

“Aligning SENIX with the RCR brand is exciting for our young brand,” he continues. “Once we started meeting the RCR team members to work through the details it became evident that not only do our brands align well, our company values and cultures were very similar and honestly that is what sealed the deal. We look forward to partnering with RCR for many years to come and we are honored to be “The Official Power Tool of RCR!”

A division of Chinese manufacturer Zhejiang YAT Electrical Appliance Co. (YAT), SENIX is based in Huntersville, North Carolina. The company offers a range of outdoor power equipment and handheld power tools, including mowers, trimmers, blowers, chainsaws and more – battery-powered, gas-powered and corded.

“We’re proud to introduce a new partner to the sport and look forward to helping SENIX Tools maximize their partnership within the sport,” says Torrey Galida, president of RCR. “SENIX is already seeing tremendous growth and success, and our race teams are benefitting firsthand by having access to their powerful tool lineup.”

SENIX has set up a dealer inquiry form here.

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