Bad Boy earns Tractor Supply Company Partner of the Year honor
Tractor Supply Company announced its top vendor partners for 2025. The retailer recognized the vendors during its annual Partnership Conference, held August 26-28 in Nashville. It chose companies based on factors including collaboration, service and commitment to providing quality products that support “Life Out Here,” the retailer’s tagline phrase.
Bad Boy Mowers earned the top honor of Company Partner of the Year for its role in leading Tractor Supply to a record-breaking year in outdoor power equipment. The brand actively focused on delivering value for customers and developing creative supply chain solutions that improved supply and inventory allocation. Based in Batesville, Arkansas, Bad Boy was the first brand to introduce commercial-quality zero-turn mowers to rural landowners and homeowners at an attainable price. Since launching in 2002, Bad Boy has expanded into tractors, handheld tools and UTVs.
Tractor Supply honored vendors in 14 additional categories with six awards given in each of the Company’s merchandising divisions and eight general awards in categories including innovation, service, supply chain and more.
“At Tractor Supply, we’ve built exceptional partnerships with vendors who share our focus on providing our customers with what they need for Life Out Here, when and how they need it,” said Seth Estep, executive vice president, chief merchandising officer at Tractor Supply. “Their innovation, dedication and support are key components in our ability to exceed customer expectations year after year. In 2025, these partners truly went the country mile, helping us achieve another milestone year, and we are honored to celebrate their contributions.”
The 2025 vendor award winners include:
- Company Partner of the Year: Bad Boy Mowers
- Digital Partner of the Year: Interstate Batteries
- Seasonal Division Partner of the Year: Scotts Miracle-Gro
- Truck, Tool & Hardware Division Partner of the Year: Champion Power Equipment
- among others
