Dealer profitability focus of Bob Clements, Gravity Payments webinar series

Bob Clements International and Gravity Payments will host a three-part webinar series for equipment dealers on Aug. 27, Sept. 17 and Oct. 8.

The one-hour webinars will cover dealership financial and operational topics, including technician recovery rates, customer lifetime value, parts pricing, dealership management systems, delegation and absorption rates. Each session will be held live on Zoom at 10 a.m. Central and can be attended independently.

“Most dealers assume the answer is more volume,” said Sara Clements-Hey, who will co-present alongside Bob Clements. “In almost every dealership we walk into, the money is already there. It just isn’t being collected.”

The Aug. 27 session, “The Numbers Your Accountant Can’t See,” will address technician recovery rate, customer lifetime value and costs that may not appear on a profit-and-loss statement.

The Sept. 17 session, “The Money Already Sitting in Your DMS,” will cover parts pricing matrices, margin loss at the parts counter and DMS reporting.

The Oct. 8 session, “How to Build a Dealership That Runs Without You,” will focus on delegation, absorption rate and systems designed to operate without the owner present.

The organizers said the sessions will focus on changes dealers can make without adding spending or staff. The webinars are free, and each session will be recorded and distributed to registrants.