Sears add Snapper

Briggs & Stratton Corporation announced Jan. 8 that, beginning this spring, Sears will become the exclusive national retailer to sell the Snapper brand of lawn equipment.

The select Snapper-branded products to be carried at Sears stores nationwide include three new self-propelled walk-behind mowers, two new lawn tractors and a new zero-turn riding mower. All three product lines are newly designed to be homeowner friendly and affordably priced.

Since introducing the first self-propelled rotary mower in 1951, the Snapper brand has been dedicated to providing homeowners with a wide variety of walk-behind and riding mowers to meet their lawn care needs. In addition to these new products being available at Sears, they will be included in the broad array of Snapper-branded lawn and garden products available through independent dealers nationwide.

“We are excited about the prospects of combining the strength of the Snapper brand and product line with the merchandising and trusted leadership of Sears in lawn and garden equipment,” said Vince Shiely, president of the Briggs & Stratton Yard Power Products Group.

“As the leading retailer of powered lawn and garden equipment, we’re very pleased to add another all-star brand to our roster,” said Jeff Rothe, vice president and general merchandise manager for Sears Holdings. “Now, consumers have both Craftsman, the nation’s leading and most trusted brand, and Snapper — to select from when shopping at Sears for their lawnmower and tractor needs.

“With these two powerhouse brands, plus our existing brands, Sears offers the largest powered lawn and garden assortment to our customers. Additionally, Snapper’s spokesperson Brett Favre will introduce the new mowers, tractors and their availability at Sears in a new national ad campaign set to appear in late February.”

The Snapper line of products will be available in all Sears Full-line stores, Sears Hardware stores and Sears Dealer stores. In addition, look for a new interactive Snapper site on the lawn and garden page at This interactive Snapper site will help consumers select the right model for their mowing needs.


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