GIE+EXPO announces New Products Arena will showcase innovations

Exhibitors and attendees at GIE+EXPO 2009 will benefit from the introduction of the New Products Arena, an enhanced feature on the trade show floor. The Arena will be a larger and more comprehensive take on last year’s New Products Live.

“Research indicates the No.1 reason people attend this trade show is to see new products,” said Show Director Warren Sellers. “The New Products Arena will highlight those and serve as a great orientation area for an overview of the latest items.”

Exhibitors will have a chance to introduce new products to attendees and the press on the Arena stage during scheduled times. The new products will also be displayed in the Arena throughout the show.

The GIE+EXPO press center will be moved to the show floor, adjacent to the Arena, allowing for easier access for the press and participating exhibitors.

Sellers also announced that a new, enhanced Web site that includes an online directory of exhibitors will be available June 1. A standard listing will be free to all exhibitors — a $95 value. Three other listing options — Silver, Gold and Platinum — will be available to exhibitors at varying prices. New features of the various levels will include increased company profiles, company logos, trackable hyperlinks to Web sites, new product listings and more.

Sellers said the online directory will benefit attendees as well by providing a research and planning tool. “Attendees can use it to map out their strategy for tackling the indoor show floor and the hands-on demonstration area,” he said.

GIE+EXPO is set to take place Thursday, Oct. 29, through Saturday, Oct. 31, at the Kentucky Exposition Center in Louisville. It is sponsored by the Outdoor Power Equipment Institute, Inc. (OPEI), Professional Landcare Network (PLANET) and the Professional Grounds Management Society (PGMS).

Pre-registration for a three-day pass to GIE+EXPO is $10 per person. To pre-register online and reserve hotel rooms, go to The trade show admission for those who wait to register onsite will be $50.

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