PERC launches dealer demo program

The Propane Education & Research Council (PERC) announced Oct. 15 the launch of its Dealer Demonstration program, an initiative that offers commercial mower dealers a $2,000 discount on a propane-fueled mower, while bringing landscape contractors into their showroom.

Under the Dealer Demo, PERC is partnering with up to 300 commercial mower dealers across the nation, offering them a propane-fueled mower that their lawn and landscape contractor customers can test in the field. After a 90-hour demo period, participating dealers will submit usage data and PERC will give the dealer a check for $2,000 that can be applied to their OEM floor plan purchase price for the mower.

Landscape contractors that try out a propane-fueled mower will learn that it costs less to run than a comparable gasoline- or diesel-fueled mower. And they’ll notice the lower emissions that propane fuel means for commercial mowers. The landscape contractor is under no commitment to purchase the mower; however, he may want to take advantage of PERC’s Mower Incentive Program that offers landscape firms up to $1,000 for purchasing a new propane-fueled mower.

PERC’s Dealer Demo gives dealers an opportunity to lower their purchase price on a mower, while giving landscape contractors the opportunity to test out a mower that will convince them that propane is the best fuel for their mowers.

“We believe propane has a great value proposition for contractors, and we’re very interested in engaging with them,” said Mark Leitman, director of business development and marketing at PERC. “The program’s hands-on experience allows contractors to see firsthand how propane can be an asset to their business.”

For more information, visit www.poweredbypropane.org/mower-demonstration-program.