Steven Willand Inc. expands distribution territory
Steven Willand, Inc., a wholesale commercial power equipment distributor based in Augusta, N.J., was recently awarded the New York and New England territories for Husqvarna’s RedMax, Dixon and BlueBird brands of power equipment.
In all, Steve Willand distributes more 20 brands of power equipment to dealerships from DC to Maine. Willand’s core advantage in two-step distribution is in establishing and growing quality, trusted relationships between manufacturers and dealerships — bridging the communications and commerce gap to build sustainable longstanding business relationships.
“Husqvarna is thrilled to bring the Steven Willand Advantage to our RedMax, Dixon and BlueBird dealers in the New York and New England territories,” said Denis Bedard, managing director of key accounts at Husqvarna. “The level of service and professionalism they provide to the RedMax, Dixon and BlueBird dealer network in the New Jersey, Pennsylvania, Maryland and Delaware region, has been exceptional. The Steven Willand organization is considered a premier distributorship within the OPE industry, and we’re excited for the growth potential in the new territory.”
The Steven Willand Advantage is an assortment of business services that includes full-service sales and marketing support that helps dealers establish, maintain, and grow territory presence. Dealers gain access to a suite of Steven Willand- and manufacturer-supported programs that provides dealers with a personalized business module supported on every level by longstanding, knowledgeable Steven Willand employees. Advantage services include sales and technical service training (in-store and online); an assortment of sales programs that dealers can choose from to find the programs that work best for their customer base; event support for Open House and Customer Appreciation events; and a new online “Toolbox,” where dealers can access the latest company and manufacturer news, marketing materials, new sales programs offerings, service bulletins and other timely information that dealers rely upon daily.
“We’re as committed to our dealers as we are the brands we carry,” said Scott Willand, president of Steven Willand, Inc. “We work closely with equipment manufacturers to create unique opportunities for our dealers that allow them to stand out in the marketplace. We’re committed to the long-term success of our dealers — not just when the relationship is new or business is booming, but through the tough times when the economy is poor. It is in those times that we double our efforts with the manufacturer to provide dealers with competitive programs that enable them to maintain their presence in the marketplace and weather the economic storm.”
Getting the dealer relationship off on the right foot is where Steven Willand Inc. excels. Shortly after being awarded the new territory by Husqvarna, Scott Willand hopped in his car to visit dealers in the area personally and discuss how he and the Steven Willand team could help them through the transition. It is this level of professionalism that will no doubt resonate with New York and New England area dealers, and lay the foundation for a successful longstanding relationship.
