Evoking the Spirit of Spring: ‘Essence de Lawn’ Grass-Scented Kit by Cub Cadet
Cub Cadet, a Stanley Black & Decker brand, has announced the release of ‘Essence de Lawn by Cub Cadet,’ a limited-edition kit that includes a reed diffuser, therapeutic candle and aromatic mist infused with fresh-cut grass fragrance designed “to bring the scents of spring to life.” The company is making the kit available exclusively as a giveaway.
“’Essence de Lawn’ is inspired by our Cub Cadet fans who have a love for their lawns,” says Siana Calanni, Cub Cadet brand manager. “For them, being outdoors and perfecting their yard isn’t a chore – it’s a labor of love. Cub Cadet created these limited-edition scented products to evoke the spirit of spring. This type of sensorial brand experience is a first for us, but a fun way to engage our fans during the winter months.”
‘Essence de Lawn by Cub Cadet’ includes three custom self-care products, including:
- Reed Diffuser: Bask in backyard bliss all day long; simply place the reeds in the customized solution to turn any indoor space into an outdoor oasis.
- Therapeutic Candle: Put spring in the air with the scent of a freshly mowed lawn (listen closely to hear the crackle of a family bonfire or neighborhood barbeque).
- Aromatic Mist: Keep the smell of a perfectly mowed backyard a simple spritz away by applying to any room, linen or clothing.
A limited quantity of ‘Essence de Lawn’ kits will be made available exclusively via a giveaway: Beginning Tuesday, January 25, fans can visit CubCadet.com/TheShed and register for a chance to win a free kit through February 13.
CUB CADET
www.cubcadet.com
