Traqline partners with Constellation for new data product
Traqline and Constellation have partnered to create Dealer+, a comprehensive view of the independent dealer market in the power-equipment industry. By combining Traqline Durable IQ market intelligence and point-of-sale information from more 1,300 independent dealers in the United States, Dealer+ provides brand and model share insights for the dealer market at a level previously unavailable within the industry.
The new data and information product comes from a partnership between Traqline, a provider of modern market data solutions for the consumer durables industry, and Constellation, a family of software companies serving specialty dealer industries.
Data Integration
The data integrated within Dealer+ comes directly from Constellation’s POS systems (including Charter, Ideal, c-Systems, IDS, and more) and represents the most transactions of any OPE DMS – more than 1 million OPE transactions annually. As a result, Dealer+ is the most complete picture of the United States dealer market, providing SKU and brand-level market share for all major brands. Subscribers may also analyze data by residential versus commercial segments, battery versus gas, price points, size of dealer, region, manufacturer, and more. It includes two years of historical data, and insights are available by month, quarter, and year.
“The independent dealer represents over 22% of dollars spent by consumers, so it is a critical channel for the outdoor power equipment industry. Traqline Dealer+ delivers unprecedented levels of detail about what brands and models are sold at dealers,” said David Garcia, director of national accounts at Traqline. “Traqline is thrilled to partner with Constellation to enhance their data, providing actionable insights that will empower the industry through an expanded view of the market and dealer channel.”
The group officially launched Dealer+ at the 2023 Fall OPEI conference on September 20, 2023, and is now available to the OPE industry. The data will be available for nine categories of OPE products, including walk-behind mowers, riding mowers, ZTR, snow blowers, leaf blowers, line trimmers, hedge trimmers, and pressure washers.
“Constellation dealer data is the most extensive dataset available for the dealer market. The Traqline team understands OPE better than any insights provider in the industry,” said Dave Johnson, vice president of media strategy at Constellation. “This partnership puts the two best sources of OPE information in a single place.”
