Stanley Black & Decker names new president for Tools & Outdoor group

Stanley Black & Decker has appointed Bill Beck as its president, Tools & Outdoor, effective October 1. Beck will be responsible for optimizing Stanley Black & Decker’s strong portfolio of brands and products while advancing the strategic roadmap for the Tools & Outdoor business. He currently serves as general manager and chief growth officer, Tools & Outdoor and is responsible for driving market leadership, strategic growth and brand positioning for the company’s global brands. In 2024, the Tools & Outdoor business generated an annual revenue of $13.4 billion.

“Bill is an exceptional commercial leader who has already been instrumental in helping evolve our Tools & Outdoor division into a brand-led, market-back and data-driven business,” said Chris Nelson, Stanley Black & Decker’s incoming CEO. “He plays a critical role keeping our commercial teams focused on what matters – driving sales and organic growth, building a culture of operational excellence and making sure we are setting our brands up for long-term success in the market. Between his experience, competitive drive and commitment to our people and our brands, I am confident he will lead our teams to build on our momentum and drive the Tools & Outdoor business forward.”

Beck brings more than twenty-five years of leadership in product management and brand marketing to this role. Before joining Stanley Black & Decker in March 2024, Beck was chief marketing officer at Elevance Health, where he led the execution of a multiyear transition and streamlining go-to-market brand architecture to drive deeper product and brand focus for the organization. He holds a bachelor’s degree in economics from the University of Pennsylvania and a master’s degree in business from New York University.

“Stanley Black & Decker has a portfolio of some of the most iconic brands in the world – brands that stand for quality, innovation and getting the job done,” said Beck. “We have made great strides toward capitalizing on our strength in the market, and I see enormous opportunity to accelerate our success by continuing to build and activate a growth culture. I am honored to be named President, Tools & Outdoor and excited to continue working with Chris in his new role as CEO and the entire Stanley Black & Decker team to advance our sales and organic growth goals.”