Flyntlok secures $36M investment for AI development in its DMS

Flyntlok, provider of a cloud-based dealer management system (DMS) for equipment dealers, announced a $36 million investment from Mainsail Partners, a growth equity firm investing in bootstrapped vertical SaaS companies. Flyntlok said it plans to use this investment and the support of Mainsail AI Labs to introduce new products and features to help equipment dealers drive efficiencies and uncover new revenue opportunities through AI.

OPE+ spoke with Flyntlok CEO Sean McLaughlin about AI developments. That interview is available, and so is the podcast audio. 

“Whether they like it or not, equipment dealers are in the data management business—managing millions of part numbers, thousands of models, and constantly changing pricing structures and incentives,” said McLaughlin, who also owns the Craig Taylor Equipment dealership group in Alaska. “When you add in today’s tariff pressures, dealers need every advantage to drive efficiency and protect growth. We’re excited to leverage Mainsail’s deep experience in scaling vertical SaaS businesses, as well as the strategic and technical resources of Mainsail AI Labs, to bring AI and innovation to the dealer market in ways that deliver transformative value for our customers.”

Flyntlok helps dealers across hundreds of locations streamline mission-critical workflows such as point-of-sale, purchase and work orders, rentals, transportation scheduling, fleet and inventory planning, while also integrating in real time with QuickBooks and Sage Intacct for general ledger, AP/AR and payroll. The system supports dealers managing equipment of all sizes, from blowers, mowers, and weed trimmers to loaders, graders, excavators, and mining trucks.

“Flyntlok’s dealer-first approach was locked in from inception, as Sean’s experience building and using the platform to grow his own dealership reinforced the power of modernizing business management with intuitive, cloud-based software. Being purpose-built within its vertical, combined with deep OEM integrations and a strong reputation for customer support, sets Flyntlok apart,” said Vinay Kashyap, partner at Mainsail Partners. 

“We see tremendous opportunity to help Flyntlok accelerate innovation—particularly in bringing AI to the industry to create lasting value for dealers—and we look forward to partnering with the Flyntlok team in their growth,” said Anthony Hayes, principal at Mainsail Partners.

At the upcoming Equip Exposition event in Louisville, Ky., Flyntlok will showcase some of the ways that implementing AI within a DMS can help dealers unlock value hidden within their own data, such as surfacing sales opportunities through the Flyntlok CRM, and streamline repetitive processes to help them run leaner, more profitable businesses.