Machinio updates platform with service-specific features

Machinio, a global online platform for buying and selling machinery and equipment, is introducing service-specific features to enhance its Machinio System platform. These features will support the service side of their customers’ businesses in tandem with the existing machinery sales platform. New capabilities will allow and encourage Machinio System users to advertise and manage the critical supporting services of their equipment sales businesses.

“We recognized that a significant portion of our customers’ revenue was generated from supplementary services, however, many users were not advertising and managing this part of their business online,” said Robin Hargadon, VP, general manager of Machinio. “We built service-specific features to make it easy for our customers to promote and expand this key driver of their revenue.”

Machinio System clients can now: 

• Separate inbound services inquiries from machinery buyer leads.
• Promote individual services through search engine optimized pages, complete with dedicated inquiry forms. These forms are designed to capture essential, service-specific details upfront, ensuring users receive all the necessary information to respond effectively.
• Integrated service inquiries into the Machinio System CRM, automatically linking to the relevant contact or company record. Email notifications are promptly dispatched to designated CRM users, minimizing manual effort and ensuring data accuracy and centralization.
• Display service inquiries on the dashboard, separate from inventory or webshop leads. This provides users with a clear overview of service-specific lead flow, enabling focused management and response.
• Generate and send service quotes directly from the CRM, simplifying the process from initial inquiry to proposal delivery.

Since the soft launch of the Service Management features, 75% of clients have begun promoting at least one service on their website, with most advertising two to three different services. Machinio is developing additional service-specific features to further enhance this element of its equipment sales customers’ businesses and to become a choice platform for service-exclusive businesses.