Marketing
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E-commerce – Silent Relationships
E-commerce grew 88% faster than general retail sales U.S. e-commerce sales totaled more than $270 billion in the third quarter…
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Dealership Event Marketing Toolkit
By Heather Wilson Customers’ purchase behavior may change over time, but relationships don’t change – if you tend to them.…
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Social Media Trends for 2024
I compiled this annual look at social media trends for marketers, curious business owners, and casual users of any social…
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Building Bridges: The Power of Community Engagement for Businesses
In today’s world, public opinion can sink companies or make them rise to the top. It is becoming the true…
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A new world in four short years
Editor’s Note: Speaker Preview. Tom Shay, OPE Industry sales and marketing leader, will speak at our Dealer Forum event in…
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Selling More Than Machines
Editor’s Note: Josh Flynn will be speaking at the OPE Business Dealer Forum on Business Transition and Succession Planning. Make…
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PR Can Supercharge your OPE Business
By Heather Ripley When most people think of public relations, they think of big corporate campaigns that attempt to sell…
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Social Media Trends Report – Summer ’23
I recently attended a social-media marketing education event featuring Minneapolis-based industry expert Arik Hanson. He gave his annual “social media…