American Rental Association and True Value Company forge new alliance

The American Rental Association (ARA), the leading trade group for the equipment rental industry, announced March 8 that it has forged a new alliance with True Value Company to expand rental services and member benefits to all of the hardware cooperative’s retailers who offer rental services through their local stores or stand-alone rental businesses.

The relationship strengthens already strong ties between the two organizations. True Value has been a general corporate member of ARA since 1984 and many of its retailers and suppliers hold their own memberships. In addition to providing True Value retailers with access to an expanded portfolio of best-in-class equipment suppliers, education, information, risk management and government affairs programs, the new alliance combines the resources of both organizations’ respective trade show capabilities under the banner of ARA’s annual convention and trade show, The Rental Show, already the largest and most comprehensive industry event of its kind.

“Providing competitive, top-quality rental equipment and services is a critically important part of how our retailers serve their communities,” said Michelle Henebry Finnigan, director of True Value’s rental and maintenance repair & operations businesses. “In an economy that has customers watching every penny, rental provides an increasingly popular solution for getting a job done right or hosting a big event without having to lay out the cash for new equipment.”

Effective July 1, 2010, ARA will extend member benefits to all True Value rental program participants: Grand Rental Station, Taylor Rental and Party Central rental franchises, and Just Ask Rental and Rental Center licensed program retailers. In addition to ARA membership, True Value rental retailers will receive member-preferred pricing to The Rental Show in Las Vegas, Feb. 27-March 2, 2011.

“This cooperative working relationship of ARA and True Value brings benefit to members of both organizations. We look forward to the opportunities created by our joint efforts,” said ARA CEO Chris Wehrman. “We couldn’t be more pleased to welcome our new members and add their participation to the association’s representation of the equipment rental industry.”

About ARA: The American Rental Association ( is an international trade association for the owners of equipment rental businesses and the manufacturers and suppliers of construction/industrial, general tool and party/event rental equipment. ARA members, which include more than 7,500 rental businesses and 1,000 manufacturers and suppliers, are located in every U.S. state, every Canadian province and more than 40 countries worldwide. Now in its sixth decade of operation, ARA is the source for information, advocacy, business development tools, education and training, networking and marketplace opportunities for the rental equipment industry throughout the world. The Rental Show ( is owned and managed by the American Rental Association.

About True Value Company: True Value Company, headquartered in Chicago, is one of the world’s largest retailer-owned hardware cooperative with sales of $1.8 billion in 2009. The cooperative includes approximately 5,000 independent retailer locations worldwide, operating under the store identities of True Value, Grand Rental Station, Taylor Rental, Party Central, Home & Garden Showplace and Induserve Supply. Additional information on True Value and its retail identities is available at

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *