ARI premieres new FootSteps 3.0 at GIE+EXPO 2011

FootSteps 3.0, ARI’s new version of its award-winning lead management solution, is packed with new features and functionality designed to further help OPE dealers, OEMs and distributors sell more parts, accessories and service — faster.

“It’s integrated with PartSmart, the industry’s leading parts lookup software, to turn one-time buyers into customers for life,” says Cheryl Pabich, director of marketing at ARI. “FootSteps 3.0 gives users the opportunity to capture customer information at the time of service — before or during the lookup process — from an Illustrated Parts Lookup, Model or Pick List screen.”

FootSteps 3.0 is an easy-to-use, affordable program that allows users to execute a consistent, professional communication strategy with prospects and customers to keep products top-of-mind. “Today’s Web-savvy buyers expect an almost immediate response to their inquiry,” says Pabich. “In many cases, a prompt, professional response can make the difference between a closed sale and a lost opportunity. FootSteps 3.0 helps users exceed buyers’ expectations by delivering an immediate response while simultaneously automating the lead distribution process — getting every lead into the hands of an available and qualified salesperson.”

FootSteps 3.0 streamlines processes to give users a bird’s eye view of their lead management performance and results, and provides the visibility they need to drive more sales. Unique in its ability to consolidate leads from multiple sources, FootSteps 3.0 enables users to track, manage, and report lead management functions — all from one solution with end-to-end automation.

Manage customer and prospect communications faster and more efficiently

Quickly find customers and prospects who own the equipment you sell parts for.
Customer summary tab with most recent and critical information on one screen.
Save time — Get on-screen notification of matching customers when adding new leads.
Step-by-step guidance — Automatic inline help boxes pop up next to each input field.
No extensive data search — Graphs and charts highlight trends automatically.

Drive higher sales conversion rates

E-mail responses made easier and quicker with industry-tailored, customizable templates.

Easy update of customer profiles, follow-up activity and sales status.
Visual task list reminds you of upcoming follow-up activities. 
Schedule e-mail blasts for highest open and click-through rates.
Automate e-mail or letter correspondence so you don’t miss out on an opportunity to follow-up.
Channel Connect allows OEMs and distributors to automatically assign Web leads to their dealers so that every inquiry is promptly and properly managed.

Measure performance for continuous improvement

Customizable dashboard with report widgets — All key metrics on one screen.
Easy-to-customize graphs and visual reports can be auto-emailed on a schedule.
Flexible report export available in PDF, CSV, TIFF, RTF and EXCEL.

For additional information on ARI, visit www.arinet.com.