ARI’s booth to serve as a forum for consultation at GIE+EXPO
ARI, a Milwaukee, Wis.-based provider of technology-enabled services that help dealers, distributors and manufacturers in selected vertical markets increase revenue and reduce costs, is adopting a new approach to trade shows, with a stronger focus on education and voice of the customer, rather than immediate sales.
At the 2011 Green Industry and Equipment Expo (GIE+EXPO) Oct. 27-29, ARI’s booth 200, which will be located in the Dealer Resource Pavilion, will be designed and staffed to serve as a forum for interaction with the people behind ARI’s tools. “Product managers, technical support specialists, and Web performance and education experts will discuss the latest features and enhancements, gather customer feedback, and provide best practices on lead generation and management, SEO, SEM, and more,” said Cheryl Pabich, director of marketing at ARI.
In addition, Pat Lyons, a longtime ARI customer and owner of Pat’s Power Equipment in Charlestown, R.I., will share with attendees how he has leveraged PartSmart, WebsiteSmart and FootSteps to increase sales and profits.
ARI’s product managers will conduct concise, interactive product demonstrations to highlight all the new features and integrations. Multiple presentations of WebsiteSmart, FootSteps, PartSmart and SearchEngineSmart will be held in ARI’s booth 200 throughout the show as follows.
Thursday, Oct. 27
WebsiteSmart: 9:30 a.m. and 11:30 a.m.
FootSteps 3.0: 12:30 p.m. and 3:15 p.m.
PartSmart: 1:15 p.m. and 4:30 p.m.
SearchEngineSmart: 10:30 a.m.
Plus: An education session by Bob McCann, ARI’s director of education, titled “Generating and Managing Online Leads for Higher Sales Conversion Rates,” from 2 to 3:30 p.m. In this highly interactive session, McCann will show dealers how to turn their website into the profit-maker it should be.
Friday, Oct. 28
WebsiteSmart: 12:30 p.m.
FootSteps 3.0: 9:15 a.m. and 3:15 p.m.
PartSmart: 1:15 p.m. and 4:15 p.m.
SearchEngineSmart: 11:15 a.m.
Saturday, Oct. 29
PartSmart: 9:30 a.m.
WebsiteSmart: 11:30 a.m.
FootSteps 3.0: NoonFor more information on ARI, visit www.arinet.com.
