Husqvarna launches Breast Cancer Awareness campaign
In honor of Breast Cancer Awareness Month, Husqvarna is partnering with Living Beyond Breast Cancer in the fight against this deadly disease. Now in its fourth year, Husqvarna’s “Saws for a Cause” campaign will raise both awareness and funds.
Consumers in the U.S. can help by purchasing limited-edition pink toy chain saws from local dealers. For every purchase of a pink toy chain saw while supplies last, Husqvarna and its partners will donate $3 ($1 from Husqvarna, $1 from Husqvarna dealer, $1 from Prevox) to Living Beyond Breast Cancer, a 501(c)(3) charitable organization that provides programs and services to those whose lives have been impacted by breast cancer.
“Year after year, Husqvarna remains committed to supporting consumer education, particularly around Breast Cancer Awareness Month,” said Michelle Sordi, marketing director for Husqvarna. “We hope that this program will allow us to raise awareness of the cause and contribute to those who have been affected by the disease.”
To raise further awareness for the cause, Husqvarna is holding the 2016 Husqvarna Breast Cancer Awareness Giveaway, where one randomly selected winner will receive a limited-edition pink 450 Rancher chain saw and limited-edition pink toy chain saw. The giveaway entry period runs from October 1 through November 15.
According to Living Beyond Breast Cancer, nearly 150,000 people are living with metastatic, or stage IV, breast cancer in the U.S. Thousands more will be diagnosed with invasive and non-invasive forms of breast cancer each year.
“We’re incredibly excited to be partnering with Husqvarna during Breast Cancer Awareness Month,” said Jean Sachs, chief executive officer of Living Beyond Breast Cancer. “This campaign will help us continue to provide people diagnosed with breast cancer trusted information and a community of support.”
Consumers can find a local dealer to purchase the pink toy chain saw with the Husqvarna Dealer Locator tool. To enter the 2016 Husqvarna Breast Cancer Awareness Giveaway and to view official rules, visit http://www.husqvarna.com/us/breast-cancer-awareness/. No purchase is necessary to enter or win. No other method of entry will be accepted.
To learn more, join the conversation by liking Husqvarna on Facebook (www.facebook.com/HusqvarnaUSA), following Husqvarna on Twitter (www.twitter.com/HusqvarnaUSA) and using #SawsForACause, #HusqvarnaPink and #HusqvarnaCares.
