OPE Data Spotlight: Mixed bag of dealer sentiment

Outdoor Power Equipment Magazine dealer readers are finding that their occupation as a dealership owner/operator brings a mixed bag on the sentiment level, according to the Q1 Outdoor Power Equipment Magazine Dealer Survey.

The survey, conducted in late March, represents a range of more than 100 independent servicing OPE dealerships from 30 states, with the following annual revenue breakdowns in a typical year by dealer respondent:

Less than $500,000 — 31%

$501,000-$999,000 — 24%

$1-$2 million — 15%

$2-$3 million — 12%

$4 million or more — 18%

We asked dealers on a scale of 1-10 to rate their satisfaction with being an OPE dealer at the current time, with 1 being not at all satisfied and 10 being extremely satisfied.

Two out of three surveyed dealers ranked their dealer sentiment as “6-10,” with 1 in 3 rating their March 2020 dealer sentiment as “1-5.” The average dealer sentiment rating is 7.

Here’s the official breakdown:

1 — 4% not at all satisfied

2 — 3%

3 — 6%

4 — 3%

5 — 19%

6 — 5%

7 — 19%

8 — 19%

9 — 12%

10 — 10% extremely satisfied

Independent servicing OPE dealership principals who did not receive an invitation but would like to be added for Q2 can send an email to dmcmahon@epgmediallc.com to be added.