Dealer takes social media engagement to mountainous heights

How important is social media engagement with current and future customers at Paul’s Lawn & Garden in Massillon, Ohio? As the OPE dealership celebrates its 44th year, it’s a critical element to doing business in 2020.

Owner Greg Paul, his 20-year-old daughter, Grace, and younger brother, Tom, combine to be a social media tour de force for the shop.

They share their insight with fellow OPE Business readers. Learn more by clicking the image below.

— Dave McMahon, editor, dmcmahon at

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