‘Upgrading Your Dealership’s Online Reputation’ Seminar Scheduled for OPE Business Dealer Forum

The OPE Business Dealer Forum has announced another educational breakout session, “Upgrading Your Dealership’s Online Reputation,” which will take place on the second day of the must-attend event for OPE dealerships in November in Orlando, Florida.

Presented by Brett Morris, owner of Dealers Digital, “Upgrading Your Dealership’s Online Reputation” will hit on the three main pillars that make up your shop’s online reputation – reviews, business listing optimization and your dealership’s website.

“It takes a long time to ensure your dealership has earned a positive reputation – and, unfortunately, a short time to destroy it. When it comes to properly managing your online reputation, you want to be a customer’s first thought, first interaction andfirst option for their sales dollar,” says Morris, who will provide his tips for ensuring your dealership remains top of mind for the year ahead.

Brett Morris

Brett Morris is a digital marketing veteran of 25 years, having worked with some of the biggest and most successful brands in the world, including Tempur-Pedic, Maker’s Mark and Fazoli’s, before turning his attention to the OPE industry full time. He is currently the owner of Dealers Digital, a Lexington, Kentucky-based digital marketing agency for outdoor power equipment dealers, and dealerAMP, a marketing automation platform for the OPE industry. He frequently consults dealers on all topics relating to digital marketing, including reputation management, SEO, lead generation and co-op advertising plans. He can also grease all the fittings on a Woods Batwing in less than seven minutes.

The inaugural OPE Business Dealer Forum will bring together top experts and leaders from the outdoor power equipment industry to focus on critical issues, the latest trends, business growth, and future planning with workshops, seminars, case studies and more. Held November 14-16 at the Caribe Royale in Orlando, Florida, the Dealer Forum is a one-of-a-kind educational experience designed to help your dealership thrive and ensure you’re aware of where the industry and your customers are headed.

It’s not too early to register for the OPE Business Dealer Forum.


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