Octane debuts Prequal Flex soft-pull ecommerce tool


Fintech company Octane has launched Prequal Flex, an extension of its Octane Prequal suite of soft-pull ecommerce tools.

Prequal Flex is a dedicated webpage that is unique to a specific dealership and allows consumers to quickly prequalify for financing. The tool gives dealers the flexibility to reach consumers through all of their marketing channels – including email, social media, text, advertising, events and more – providing consumers with a credit decision from Octane’s in-house lender, Roadrunner Financial, and a shorter, easier path to purchase, the company states.

Because Prequal Flex uses Octane’s soft-pull technology, consumers can understand their buying power without impacting their credit until a contract is generated. In addition, Prequal Flex sends buyers into the Octane Dealer Portal, enabling dealers to focus on the highest intent buyers with access to credit.

Dealers can also use Prequal Flex to drive dealership efficiency: By applying a Prequal Flex link to hang tags, near-field communication (NFC) cards and other in-store collateral, dealers can encourage consumers to prequalify for financing while they walk the showroom floor.

“We’re committed to providing the fastest, easiest buying experience in the industry and helping our dealer partners grow their businesses,” says Mike Dushane, chief product officer at Octane. “By strengthening powersports dealers’ existing sales and marketing touchpoints with instant credit decisions, Prequal Flex enables dealers to reach more customers and helps us deliver on our mission to connect people with their passions.”

Prequal Flex is free to Octane’s network of powersports dealers.

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