Kawasaki Engines relaunches updated consumer website


Kawasaki Engines has announced the relaunch of KawasakiEnginesUSA, the company’s consumer website. The updated site provides commercial as well as residential customers with easy-to-find and complete information about Kawasaki’s lineup of engines, Kawasaki Genuine Parts and products, and a dealer locator.

“We want Kawasaki Engines customers to have an easy, intuitive experience when they come looking for information and assistance, and that’s our goal in creating and relaunching our website,” says Karen Howard, director, dealer sales support & marketing. “Just like our engines and maintenance parts, KawasakiEnginesUSA is a well-engineered and trusted tool to help you get the job done.”

The site is segmented into three sections: Engines, Genuine Parts and Support & Resources:

  • The Engines section includes the full range of Kawasaki Engines’ current lineup, including the new EVO line of engines, as well as information about Kawasaki’s electronic fuel injection technology and SAE-certified power ratings. Dropdown menus allow users to input their intended duty cycle and end use to find the right engine for the job.
  • Genuine Parts showcases the company’s KTech fuel and oil products, tune-up kits and other maintenance parts and accessories. A convenient parts-lookup function can access the full range of Kawasaki Genuine Parts, providing detailed illustrations and specifications.
  • In Support & Resources, users can search for an owner’s manual by engine series, view educational videos, and consult engine brochures.

Visitors to the site can also link to KawasakiEnginesPower.com, an interactive virtual experience launched in 2022 to complement the consumer website. The site offers customers a 3D, sound-enhanced way to experience Kawasaki Engines and learn more about the features, benefits and specifications of the company’s product lineup.

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