Lee Tractor expands with Case
Lee Tractor is expanding its business along Florida’s Gulf Coast to the Pensacola area, effective immediately, with future plans for a permanent full-service facility. The expansion marks a new period of growth for Lee Tractor, ready to serve more customers with the 30-plus new machines Case launched this year. That new lineup includes wheeled excavators, backhoe loader models, a stand-on mini track loader, small articulated loaders and an electric mini excavator.
“We are proud to offer the latest innovative Case equipment, technology and services to a wider set of customers,” says Stephen Dottolo, president of Lee Tractor. “We built our business on helping customers succeed, and now we’re growing our footprint with a premier partner who shares the same mission.”
With current locations in Biloxi and Jackson that service southern Mississippi, and their location in Saint Rose that supports the New Orleans market, Lee Tractor will now expand their service area into the western Florida panhandle, including coastal Alabama.
Lee History
Serving residential and commercial construction contractors, landscapers, farmers and other crews in the region for over 76 years, Lee Tractor will sell and service the full lineup of CASE heavy, compact and subcompact equipment and attachments. It will also offer complementary services, including financing, rentals, planned maintenance solutions, telematics and parts support.
“Lee Tractor’s genuine interest and commitment in helping customers succeed makes them the perfect representative for delivering the world-class quality and service that customers expect from CASE Construction Equipment,” says Terry Dolan, vice president, North America, CASE Construction Equipment. “Together, we will help more contractors and crews get more work done, more efficiently and more profitably than ever before.”
CNH Financial News
In financial news, Case parent company CNH Industrial in November lowered its 2023 revenue forecast and its share prices have continued to drop. CNH lowered its net revenue forecast from industrial activities, which accounts for the majority of CNH’s revenue, of between 3-6% this year, down from a previous forecast of 8-11%.
The company also announced it will restructure to cut costs. CNH aims to reduce its total workforce expenses by 10% to 15%. CNH’s Chief Executive Scott Wine said farmers’ balance sheets are still in good shape and attributed the revenue hit to a downturn in agriculture equipment sales in South America. U.S. farmer income is expected to fall by $41.7 billion, a 22.8% decrease from a year ago.
