Kubota, Segway, others to Display at CES

For more than 50 years, the Consumer Electronics Show – now just CES – has been the event where companies such as Phillips, Sony, and Apple launch electronic world-changing products. Now CES is a kickoff event for automakers and power equipment companies. John Deere has displayed its ag innovations at CES for a few years. In 2023, Deere won a CES Innovation Award for its autonomous tractor technology. And Honda has presented everything from cars to autonomous work vehicles.

This year’s event, which begins Jan. 9 in Las Vegas, will include displays of several OPE companies, including Caterpillar, Kubota, Segway, Deere, and more.

Kubota told OPE Business it will be unveiling a concept vehicle for residential audiences that combines automation, AI and electrification. Kubota manufactures the #1-selling sub-compact and compact tractor in the U.S. The company also told us that global executives, including those from the U.S. and Japan, “will showcase the company’s current and future innovation strategy through an immersive storytelling experience in the exhibit booth.” This will be the first time Kubota has displayed at CES.

The Segway Navimow is heading to the US, starting in Las Vegas at CES.

Segway will use the CES event to unveil the Navimow i Series, a brand-new robotic lawn mower model. Segway has kept its Navimow robot focused primarily on the European market. “But starting 2024, we will be making a splash in the US market,” a Segway representative told OPE Business. “This innovative model aims to bring a wire-free perimeter robot mower experience closer to US consumers, signaling Segway’s expansion in the robotic lawn mower market.”

We will report more details from CES as we can unearth them.

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