Real Madrid partners with Kress and Worx
Positec, a global manufacturer of outdoor power equipment, announced a strategic partnership with Real Madrid as the club’s official greenskeeper sponsor through its Kress and Worx brands. This dual-brand collaboration marks a step forward in Real Madrid’s commitment to advancing its sustainability goals.
Kress satellite-guided robot mowers have been adopted for turf maintenance to improve sustainability and turf quality through consistent mowing.
Kress’ professional-grade battery-powered handheld equipment will be used to support sustainable landscaping across Ciudad Real Madrid’s training complex, spanning nearly half a square mile. With zero operational emissions and near-silent operation, Kress and Worx tools support a comprehensive approach to sustainable outdoor care.
“This is more than a sponsorship,” said Don Gao, CEO at Kress/Worx. “It’s a declaration of intent — to lead with excellence, to innovate responsibly and to raise the global standard of sustainable lawn care.”
This collaboration also reflects a shared sustainability mindset that will extend beyond the pitch to millions of fans around the world. The Worx brand brand’s AI-driven Landroid residential robotic mowers and PowerShare battery system help consumers reduce their carbon footprint while maintaining high-performance results.
The alignment with Kress and Worx follows Real Madrid’s broader institutional commitment to sustainability — from eco-efficient stadium renovations and electric mobility partnerships to environmental education initiatives.
