Parts Unlimited hires Rob Oliva as national sales manager

Parts Unlimited has appointed Rob Oliva as its new national sales manager.

Oliva brings decades of experience in the powersports industry. He began his career at the dealership level, including time as a store owner, before joining LeMans Corporation, where he worked as a dual representative and later as a regional sales manager. He most recently worked for BRP in several roles, including unit district sales manager, parts, accessories and apparel district sales manager and dealer development manager.

“Rob’s return to Parts Unlimited marks an exciting chapter for our company and the powersports community,” said Paul Devine, vice president of sales and marketing. “His leadership, combined with his deep understanding of dealer needs and industry trends, will strengthen our commitment to driving growth and innovation.”

Oliva was raised in Pennsylvania and was introduced to riding at a young age on a Honda Mini Trail 50. He later served as a hospital corpsman in the U.S. Navy before attending college and becoming involved in road racing. He continues to participate in the sport and remains active in the powersports community.

In his new role, Oliva will oversee national sales operations and work with dealers across the country.