Weed Man honors GreenCare for Troops families with challenge coins
Weed Man has launched a challenge coin recognition initiative to honor military families participating in Project EverGreen’s GreenCare for Troops program.
A charter supporter of Project EverGreen, Weed Man currently serves 275 military families in 29 states through the program. Select Weed Man franchisees will present a custom challenge coin to each GreenCare for Troops family they serve. Rooted in military tradition, challenge coins symbolize service, sacrifice, camaraderie and appreciation.
The Epic3 franchise group, based in Madison, Wisconsin, helped develop the initiative. The group provides complimentary lawn care services to 102 military families across 16 states.
“Weed Man is both excited and honored to expand our partnership with Project EverGreen’s GreenCare for Troops,” said Cam Cundiff of Epic3. “We want to do our part in giving back to the service members and families who sacrifice for our country every day, and this program allows us to do exactly that.”
Cundiff, who serves on Project EverGreen’s board of directors, said the challenge coin was designed as a token of appreciation for deployed service members and their families.
“Each family benefiting from GreenCare for Troops through an Epic3 franchise will receive a coin, letting them know we have their lawns covered while they serve and protect our country,” added Cundiff. “We hope it serves as a comforting reminder of home.”
Joe Schaffel, a Weed Man franchise owner in Fort Worth, Texas, and an Army veteran, said the initiative is intended to recognize the sacrifices made by military families.
“The challenge coin is a simple but meaningful way to express our gratitude and let military families know they are supported and appreciated,” said Schaffel.
Project EverGreen Executive Director Cindy Code said Weed Man franchisees have supported military families since the program’s inception.
“Since the beginning of GreenCare for Troops, Weed Man franchisees have stepped forward to serve military families in communities across the country,” said Cindy Code, executive director of Project EverGreen. “Their commitment reflects the best of our industry by combining service, community support, and environmental stewardship. The lawns and landscapes they maintain help create healthy outdoor spaces where families can gather, children can play, and military families can enjoy a sense of normalcy while their loved ones are serving our country.”
According to Project EverGreen, lawns and landscapes maintained through GreenCare for Troops provide environmental benefits including carbon sequestration, improved air quality, stormwater management, reduced urban heat and safer outdoor environments for families.
Project EverGreen is marking the 20th anniversary of GreenCare for Troops this year and is encouraging lawn care operators, landscape contractors, irrigation professionals, arborists, sports field managers, snow and ice professionals and other green industry suppliers to volunteer.
Since the program launched in 2006, GreenCare for Troops has connected more than 15,000 volunteers with 20,000 military families and generated more than $20 million in donated lawn and landscape services. More than 1,600 volunteers currently serve military families across the United States.
Project EverGreen said nearly 400 military families have registered for assistance through the program since the beginning of 2026.
“As we celebrate 20 year serving military families through GreenCare for Troops, we’re reminded that the program’s success is built on the generosity of volunteers and partners like Weed Man,” Code said. “For two decades, lawn care and landscape professionals have stepped forward to support military families in a meaningful way. Their commitment continues to strengthen communities, improve outdoor spaces, and show military families that their sacrifices are appreciated.”
