Yanmar expands dealer network in Atlantic Canada

Yanmar Compact Equipment North America is expanding its Atlantic Canada dealer network through a partnership with Madsen Construction Equipment in Newfoundland and Labrador.

The partnership gives contractors and equipment owners in the province greater access to Yanmar’s compact construction equipment, along with local sales, parts and service support.

The addition of Madsen is part of Yanmar’s efforts to strengthen its Canadian dealer network and expand customer access to equipment and support throughout the ownership experience.

“Canada continues to be an important growth market for Yanmar, and strengthening our dealer network is central to how we serve our customers,” said Anna Christine Sgro, president of Yanmar Compact Equipment North America. “Madsen brings strong local market knowledge, established customer relationships and equipment expertise in Newfoundland and Labrador. Together, we can expand access to Yanmar equipment while providing the responsive local support our customers expect from both Yanmar and our dealer partners.”

Locally owned and based in Paradise, Newfoundland and Labrador, Madsen brings construction equipment sales and service experience to the partnership. The addition of Yanmar expands Madsen’s equipment offerings for contractors and equipment owners throughout the province, supported by expertise in machine selection, parts and ongoing service.

“Our customers count on us to recommend equipment with confidence and support it for the long term,” said Geoff Pearcey, dealer principal at Madsen Construction Equipment. “Yanmar is a premium brand we are proud to add to our portfolio. We look forward to helping customers across our province put these machines to work.”