business tips
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Best Practices
6 Easy Tips to Evaluate Your Website
When was the last time you evaluated your website? Think of your website as an employee, and then evaluate it…
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Best Practices
5 Numbers Every Retailer Should Track
To track business performance, retailers should keep track of a handful of key measurements that provide an ongoing pulse of…
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Best Practices
Marketing That Drives Sales, Not Just Likes
In today’s retail environment, it has become remarkably easy to confuse marketing activity with marketing success. Social media engagement can…
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Best Practices
Turning Vendor Partnerships Into Marketing Assets
The article tells retailers how to leverage vendor relationships correctly so you can use them to help drive traffic, improve…
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Best Practices
Marketing Without a Big Budget
For independent retailers, marketing often feels like a high-stakes poker game where everyone else has a bigger stack of chips.…
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Best Practices
Reputation Management in the Age of Online Reviews
A single online review can feel disproportionate. One frustrated customer posts a harsh comment, and suddenly it appears that the…
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Best Practices
Marketing to Multiple Generations Under One Roof
Independent retailers increasingly serve three, sometimes four, generations within a single transaction. A grandmother evaluating comfort features, a parent focused…
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Best Practices
Content Marketing for Retailers Who Don’t Want to Be Influencers
The modern definition of content marketing has been hijacked by trends that reward spectacle over substance. But for most retailers,…
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Best Practices
Staying Competitive in the AI Era: A Small Retailer’s Survival Guide
Small retailers face many challenges as the market grows and technology advances, including rising costs and improved competition. AI tools…