marketing
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Best Practices
Turning Vendor Partnerships Into Marketing Assets
The article tells retailers how to leverage vendor relationships correctly so you can use them to help drive traffic, improve…
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Best Practices
Content Marketing for Retailers Who Don’t Want to Be Influencers
The modern definition of content marketing has been hijacked by trends that reward spectacle over substance. But for most retailers,…
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News
American pride takes center stage in marketing today
While auto companies such as Ford and Jeep are broadly advertising their American credentials, some power equipment companies are working…
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News
Rollick adds VP, expands into OPE
Rollick, a provider of marketing technology solutions for the Powersports, RV, and Marine industries, announced today its official expansion into…
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News
Register Now: Marketing Strategy Webinar
Get your marketing strategy ready for 2024. Industry experts from Dealer Spike, a top provider of digital solutions for dealers…
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PR Can Supercharge your OPE Business
By Heather Ripley When most people think of public relations, they think of big corporate campaigns that attempt to sell…
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News
Dealership sponsors minor league baseball playoff rally towel
Does your dealership reach out to local minor league professional sports team for sponsorship opportunities? Could doing so bring a…
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News
Google My Business is Changing Yet Again
By Brett Morris If you’ve been a frequent reader of this space in past issues, you know how important and…
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Harnessing the Power of Facebook Ads for Your Dealership
By Shawn Puckett As of 2021, 4.2 billion people use social media, according to a report by e-commerce networking platform…
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ECHO and BrandMuscle Partner to Launch ECHO ADvantage Marketing Program
ECHO Incorporated is partnering with BrandMuscle, a marketing software company specializing in integrated local and channel marketing, to provide its…
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Echo
ECHO Means Business launches upgraded pro community
After serving the green industry pro community for six years through its website and mobile app, ECHO Means Business (echomeansbusiness.com),…
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Features
Is your dealership partnering with your school district?: Insta Tip
Does your dealership have any sort of partnership with your local school district? It might make sense to give it…
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News
OPE Business chats billboards and marketing with Giles Outdoor Power Equipment
It’s always great to chat with the men and women out there running their own independent OPE dealerships, and OPE…