Husqvarna integrates RedMax division

Husqvarna announced that effective May 1, 2009, its RedMax organization will become part of Husqvarna Professional Products, Inc., headed by Dave Zerfoss. Husqvarna Professional Products, Inc. will include all of Husqvarna’s professional products brands (Husqvarna, RedMax, Yazoo/Kees, Dixon and BlueBird). The integration of RedMax will create additional operational efficiencies for Husqvarna and create value for its customers through improved customer support and service.

The company will continue to have separate dealer and distributor sales forces for individual brands, but with an integrated leadership approach. “RedMax offers outstanding professional products for our end users, and our multiple brand strategy provides our diverse group of customers and end users with unique products to meet each of their needs,” said Dave Zerfoss, president of Husqvarna Professional Products.

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