NAEDA approves Power Pro dealers


 Storefront of Riesterer & Schnell, Inc.


 Showroom of Riesterer & Schnell, Inc.The North American Equipment Dealers Association (NAEDA) announced June 2 that it has approved Riesterer & Schnell, Inc., Chilton, Wis., and Waconia Farm Supply, Waconia, Minn., as Power Pro dealers. Both dealerships earned accreditation by meeting industry standards related to operational performance and customer commitment.

Joe Dykes, director of OPE programs for NAEDA, said that the dealerships’ commitments to sales and service is exactly what NAEDA looks for in a Power Pro dealership. “Power Pro is the mark of exceptional dealers,” added Dykes. “The program brands a dealership as a business where consumers can expect exceptional product knowledge, premium products, full service and complete satisfaction.”

Riesterer & Schnell, Inc. ( carries John Deere, New Holland, Krone Hay and Forage, Drago corn heads, and Oxbo Forage Mergers equipment. The dealership, which is owned by Waldo Riesterer, Tom Vande Corput, Randy Riesterer, Frank Riesterer and Terry Schnell, has been in business for more than 78 years. Riesterer & Schnell, Inc. is a member of the Midwest Equipment Dealers Association, one of 18 state, regional or provincial associations affiliated with NAEDA.

Waconia Farm Supply ( carries Exmark, Cub Cadet, Stihl, Suzuki, Arctic Cat, Echo, RedMax, Gehl, Massey Ferguson and Troy-Bilt equipment. The dealership, which is owned by Mike Loscheider, has been in business for more than 62 years. Waconia Farm Supply is a member of the Minnesota-South Dakota Equipment Dealers Association, which is also one of the 18 associations affiliated with NAEDA.

NAEDA is based in Fenton, Mo. It provides educational, finance, manufacturer and government relations services, and legal assistance to more than 5,000 retail agricultural, industrial and outdoor power equipment dealers in the United States and Canada. For more information, visit NAEDA’s Web site at

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