ARI introduces mobile capability for Footsteps lead management

ARI (OTCBB:ARIS), a provider of technology-enabled business solutions that connect equipment dealers, distributors and manufacturers, on July 27 introduced Footsteps Mobile, which includes broad mobile accessibility for the lead management program.

The enhanced platform works on a variety of smartphones — including iPhone, Palm and models with Android-based browsers — allowing customers to utilize Footsteps from virtually anywhere. Dealers can easily manage daily sales activities, view and send e-mail responses to leads, and respond to sales inquiries instantly.

“Response time is one of the most important factors in closing a sale,” said Brian Finnegan, ARI product manager. “Now with Footsteps Mobile, an immediate response is easier than ever and dealers have 24/7 access to new leads and their sales pipeline, whether on the road or on the dealership floor.”

Industry studies show that leads that are responded to immediately have a 20-percent conversion rate, whereas those that are older than four hours drop to a 2-percent conversion rate. “Responding quickly is proven to drive increased conversion rates and sales for dealers,” said Finnegan.

Other recent enhancements to Footsteps include an automated e-mail report scheduler; multi-browser support for Internet Explorer, Firefox, Safari and Chrome; user-defined home page selection; enhanced salesperson notification options; an easy-to-use robust customer and lead import tool; and customer and task exporting capabilities.

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