GIE+EXPO expands opportunities for dealers, distributors with addition of Hardscape North America

With the addition of Hardscape North America (HNA), attendees at the Green Industry and Equipment Expo (GIE+EXPO) 2010, set for Oct. 28-30, will have access to information that will explain strategies for being successful at selling hardscape products such as interlocking concrete pavement and segmental retaining wall systems to contractors. The program will be offered in Louisville at the Hyatt Regency on Wednesday, Oct. 27, the day before GIE+EXPO opens.

“Secrets of a Successful Hardscape Distributor” is intended for dealers as well as distributors — the term often used in the hardscape industry to refer to an enterprise that sells to end users, including landscape contractors and consumers.

Dealers at GIE+EXPO can attend two trade shows for the cost of one at the Kentucky Exposition Center this year. Together, HNA, with products and materials exclusive to the hardscape industry, and GIE+EXPO, with the latest in outdoor power equipment and landscaping supplies, will offer 750 exhibits and 19 acres of outdoor demo space, as well as GIE+EXPO’s New Products Arena, two free concerts and many educational options.

HNA’s Dealer/Distributor Program
Wednesday, Oct. 27, 8 a.m. – 5 p.m.

Sponsored by Belgard Hardscapes, Harmony Outdoor Living Inc., Pavestone Company, SRW Products, Weber Machine

Pick up new ideas from manufacturers and experienced dealers on these topics:

Which stock to carry and how to offer and manage accessories
How to grow a new hardscape business
How to sponsor certification training for landscapers
How to use the Internet, including Web sites and social media, in a marketing plan
How product displays, including outdoor living products, can add profitable sales

In addition, learn from case studies submitted by dealers illustrating their outdoor living displays, featuring products such as pavers, walls, retaining walls, fireplaces, lighting and water features.


Randall Caldwell, president, Woerner Landscape Source, Foley, Ala.
Terry Chapman, president, Koetter Pave and Hardscape Supply, Jeffersonville, Ind.
Jason Falls, principal, Social Media Explorer, Louisville, Ky.
Steve Hedberg, owner and president, Hedberg Landscape & Masonry Supplies, Minneapolis, Minn.
Doug Rose, sales manager, Rock Products, Inc., West Deptford Township, N.J.
Ray Sonnenberg, manager, Sonnenberg Landscaping, Columbia, Ill.

Dealers can pre-register at The price includes the program on Oct. 27, 8 a.m. to 5 p.m., lunch and light refreshments throughout the day, plus admission to the Hardscape North America and GIE+EXPO trade shows Oct. 28-30, outdoor and indoor demonstrations at HNA and the presentation of the third Annual HNA Project Awards.

Members of Interlocking Concrete Pavement Institute, National Concrete Masonry Association or Brick Industry Association: $179 ($229 after Sept. 15)
Non-members: $229 ($279 after Sept. 15)

Additional details about the shows are available on or   or by calling Sellers Expositions at (800) 558-8767 or (812) 949-9200.

The Green Industry & Equipment Expo (GIE+EXPO) provides access to a vast array of manufacturers, distributors, replacement parts and consumables, and it offers a unique opportunity to “try for yourself” the newest equipment in the outdoor demonstration area. This exhibition, which includes an educational conference, is the 14th largest trade show in the USA, according to Tradeshow Executive magazine. GIE+EXPO is sponsored by the Outdoor Power Equipment Institute (OPEI), Professional Landcare Network (PLANET) and Professional Grounds Management Society (PGMS). To learn more about GIE+EXPO, visit

About Hardscape North America
Hardscape North America (HNA) is the hardscape show for contractors. Its focus is to bring top-notch education, including certification courses, products and technology to contractors and installers who build segmental pavements and retaining walls and also to provide networking opportunities. HNA features indoor and outdoor exhibits — displaying state-of-the-art tools and products and trade floor demonstrations — and offers the latest technology for contractors. HNA is produced by the Interlocking Concrete Pavement Institute and endorsed by the Brick Industry Association and National Concrete Masonry Association. To learn more about HNA, visit

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