Stens announces new vice presidents


 Dan Heeren


 Kevin Mair


 Paul HedingerStens announced Sept. 21 the expansion of its executive leadership team to support current staffing needs and future growth opportunities.

Dan Heeren, who has more than 20 years experience in the hardware and retail markets, has been named vice president of sales and marketing. In his new role, Heeren will be responsible for providing strategic direction to the Stens leadership team to grow the Stens brand and product sales. 

Kevin Mair has been appointed vice president of operations and supply chain management. Mair previously worked in the construction and home improvement industry and has a proven history of improving efficiencies and productivity, as well as driving lean initiatives.

In addition, Paul Hedinger has been named senior product manager. Hedinger possesses more than 18 years of engineering experience, and has held various managerial roles in the engineering field during his career. In his new role, Hedinger will be working with vendors and Stens staff to set the direction and priorities of the product team.

Stens supplies replacement parts and accessories to more than 50,000 customers worldwide through its U.S. and International distribution network and is a respected member of the Outdoor Power Equipment Aftermarket Association. Stens is a subsidiary of Ariens Company, a manufacturer of premier lawn and garden equipment. For more information, visit

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