Billy Goat returns to Louisville with a bang at GIE+EXPO


Billy Goat’s Dealer Merchandiser ProgramExhibiting at the annual Louisville trade show for the first time since 1997, Billy Goat made a triumphant return with a press conference at GIE+EXPO to introduce the dealer merchandiser program, as well as several products, including a mower, wheeled blowers, a self-propelled overseeder, debris loaders and a debris loader trailer.

Billy Goat’s Dealer Merchandiser Program features a sturdy, two-level professional display that allows dealers to maximize showroom space by displaying any six Billy Goat products in the space of three. The 27-square-foot display may be assembled in minutes; used to sell products in three seasons (spring, summer and fall); and improve same-store sales. It features full graphics, electrostatic paint over steel construction, wheel chocks, two literature holders, and an expanded metal top for light and dust to pass.

“Dealers challenged us to come up with a better way to merchandise our equipment,” said Pierre Pereira, vice president, sales and marketing, Billy Goat Industries. “We’re trying to help dealers raise the level of their business.”


Billy Goat’s 34-inch Home Pro mowerBilly Goat’s 34-inch Home Pro mower allows homeowners to cut and stripe their lawn like a pro, while saving time, money and space. The 34-inch-wide finish-cut mower is ideal for 1/2- to 3/4-acre residential properties and knocks out jobs 61-percent faster than traditional 21-inch mowers. The unit is designed to be compact, taking up the same length of space in a garage or shed as a push mower. When financed, the Home Pro mower is significantly more affordable than a landscape service, which can cost homeowners up to three times more money per month.


Billy Goat Force II blowerBilly Goat’s new family of Force II wheeled blowers represents the only full line of composite leaf blowers on the market. For residential cleanup, the Small Force costs little more than a backpack blower, but is 2.5 times more powerful. The commercial and professional cleaning power of the family line is ideal for maintenance contractors, large-property owners, full-size landscapers, schools and street departments. The distinct black intake housing is the heart of the Force II — a new single shot, closed face fan. With 16 blades, the Billy Goat Force II has more than twice the blades of most competitors. Surrounding the fan is a smooth rounded housing, which eliminates air voids, reduces noise, increases output, won’t rust or dent, and is up to 30-percent lighter than stamped metal housings. Billy Goat has even made the lightest and easiest-to-push unit on the market 9 pounds lighter. And, to increase productivity, the Force II now features a self-propelled option. Force II users no longer need to worry about the fatigue of walking a hilly terrain and can enjoy ripping through 30 percent more properties a day.


Billy Goat’s self-propelled overseederBilly Goat’s new self-propelled overseeder reduces fatigue associated with pushing, and it features intuitive forward and reverse operator controls. The unit is 22 inches wide with an exclusive 11-blade slicing reel that floats along contours of yards, increasing seed-to-soil contact and improving germination rates. The unit comes standard with a 30-pound seed box that is generously elevated above the turf to eliminate any clogging that may occur from moisture. Billy Goat’s exclusive Auto Drop system automatically starts and stops seed drop with reel engagement and disengagement, conserving seed and preventing “end-of-run” seed piling. Infinite depth adjustment of the slicer blades promotes longer blade life versus presets, and seed settings are found on board for operator convenience.


Billy Goat’s DL Series debris loaderBilly Goat’s DL Series of debris loaders is available with CustomFit options, allowing contractors to build a machine that’s just right for the job. An exclusive dual shredding system with Piranha blade provides greater debris reduction and improved truck loading. The result is improved productivity and savings by completing more jobs between dump runs and fees. The unit has a replaceable steel housing liner, rotational discharge and a heavy-duty clear urethane helical intake hose with user-friendly handles and hose connection for improved hose management and maneuverability. The unit can be skid mounted as standard or tailgate mounted as an option; a swing-away truck hitch is sold separately.

Plus, Billy Goat introduced a trailer upgrade for the DL2500S debris loader with less assembly required. The unit now comes pre-wired with rear lights and axle attached. Larger 14-inch tires, cone holder, backup whips and heavy-duty fenders are all standard. Just attach the tongue, slip wiring through the tongue, and attach the wheels. The trailer provides an ideal solution for any crew wanting mobility and a smooth ride at highway speeds.


Billy Goat’s Countertop & Merchandiser Lawn Renovation Calendar ProgramBilly Goat introduced its Countertop & Merchandiser Lawn Renovation Calendar Program, which is ideal for educating customers on Spring Renovation, Summer Maintenance and Fall Cleanup while driving sales. The month-by-month calendar is a great resource full of “customer tips” to reduce time and effort. The calendars are packaged in 25s for $3 per pack. Countertop holders are available with room to place a store label or stamp dealer information on each brochure. A wire brochure holder is another option and easily attaches to Billy Goat’s Dealer Merchandiser Program.

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