New Holland takes to the road with Super Boom Road Show

New Holland Construction and New Holland Agriculture are sponsoring the New Holland Super Boom Road Show at 34 dealer locations in Canada and the United States.

The New Holland Super Boom Road Show involves operating a New Holland skid steer loader to victory in an event that pits the area’s most talented equipment operators against each other in the 200 Series Skid Steer Challenge.

This is an extreme sports event combining the power of construction equipment with the performance of extremely delicate maneuvers by professional operators. More than 2,000 operators are expected to compete in Skid Steer Challenges throughout North America this year. There will also be demonstrations of New Holland equipment and activities for families, guests, and other spectators.

Local winners will be eligible to earn cash prizes up to $850, plus a trip to Louisville, Ky., in October 2011 to compete in the New Holland North American Championship event. The grand prize is a new, fully loaded New Holland 200 Series skid-steer loader – valued at $35,000 – for the winner’s sponsoring company, plus $5,000 and New Holland gear for the winner.


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