VP Racing selects national distributor for OPE market

Integrated Distributors Network LLC (IDN) has been awarded exclusive rights to distribute VP Racing Fuel’s SEF94™ small engine fuel products to the Outdoor Power Equipment market throughout the United States. Providing a seamless network for the sales, marketing and distribution of products across the whole of the U.S., the Integrated Distributors Network is uniquely positioned to provide VP’s SEF94 products immediate and complete national exposure including access to a network of over 20,000 power equipment dealers and retailers.

Created in 2004 to provide a complete national distribution system within the Outdoor Power Equipment Industry, the IDN is comprised of companies that are leaders in their local and regional markets. Individually, these companies provide responsive local service, but with the ability to utilize the network’s resources to provide the highest levels of service to all customers, regardless of location. IDN member companies include Atlantic Power Inc., Central Power Systems, Magneto Power, MWE, Power Source Canada, Preferred Power Inc. and SEDCO Inc.

Since its founding in 1974, VP Racing Fuels has become a respected and recognized world leader in fuel technology for the most sophisticated race engines in the world. In developing SEF94, VP’s chemists applied their knowledge in molecular technology and expertise in formulating high quality racing fuels to design a superior fuel for today’s high performance small engines.

SEF94 is a timely opportunity. High octane, stable and ethanol-free, SEF94 was developed specifically to address the damaging effects of ethanol from typical street gasoline on small engine performance and product life. Unlike street gasoline that could contain as much as 15% ethanol, SEF94 contains zero ethanol and so will not attract moisture, degrade plastic and rubber components or leave gummy deposits in the fuel system that will eventually adversely affect engine performance and durability. SEF94 is available in a straight gasoline formulation for use in four-cycle engines and pre-blended gasoline/synthetic oil formulations that take the guesswork out of fueling two-cycle equipment.

“We’re very excited to offer SEF94. Here’s a product that’s convenient and easy to use, boosts performance, burns cleaner, remains stable, extends engine life and combats the effects of ethanol by simply leaving it out,” said John Krueger, Marketing Director for Central Power Systems. “And who better to produce a high performance small engine fuel than VP Racing, true experts in racing fuels for over 35 years? We feel strongly that this is the right product from the right company at just the right time for our industry and we look forward to a very successful launch.”

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