Show Preview: GIE+EXPO, GIC and HNA
From October 27 through 29 in Louisville, Ky., the Green Industry & Equipment Expo (GIE+EXPO) will bring together professionals from throughout the Green Industry to view the latest outdoor power equipment, along with products for landscapes, gardens, outdoor leisure, light construction, and more. For more information about GIE+EXPO, visit www.gie-expo.com.
As in 2010, the Hardscape North America expo (HNA) will again co-locate with GIE+EXPO in 2011 — further expanding the offerings and information available.
In addition, The Professional Landcare Network (PLANET) will host its Green Industry Conference (GIC) in conjunction with GIE+EXPO. According to GIC Subcommittee Chairperson Philip Fogarty of Weed Man USA, GIC — which will be held Oct. 26-29 — will provide the latest information on market trends, product and service innovations, and practical hands-on education that you can use to adapt your business to the new market.
“As we prepare to deliver PLANET’s 2011 Green Industry Conference, we do so mindful that many of you continue to struggle in this challenging economy,” Fogarty stated. “Whether your business is large or small, you face pressure on margins, the need to minimize costs, increasing competition and demands from your clients.”
According to Fogarty, companies can either hunker down and hope to survive or change business models to adapt to new market conditions. “At PLANET, we think the choice is clear. It’s time to grow,” he stated. “The fact is…you can succeed in today’s economy…but not by doing the same things you’ve always done, the same way you’ve always done them. We’ll show you how to change, we will show you how to evolve, we will show you how to grow.”
GIC 2011 has a lot to offer, including workshops, educational sessions, forums, round-table discussions, demonstrations, and more. The following is an overview of the educational opportunities at GIC 2011.
Wednesday, Oct. 26, Louisville Marriott Downtown
Workshops
9 a.m. – 1 p.m.
Vegetative Green Roofs – How to Capture this Hot Opportunity (ticketed)
C. Merrill Moter III, Joseph & Joseph Architects Attendance is limited!
1 – 4 p.m.
Your Biggest Asset: Your People and How to Create Maximum Efficiency with your Existing Team (ticketed)
Jason Cupp, Kincaide, LTD.
1 – 5 p.m.
Safety Training That Works!
Rod Wolford & Beth Larson, FOF Communications
[Note: GIC is approved for PLANET Landscape Industry Certified recertification at 1 CEU per hour of instruction attended. PGMS and HNA educational sessions also qualify toward PLANET recertification.]Thursday, Oct. 27, Kentucky Expo Center
10:00 – 11:15 a.m. Concurrent Sessions
How to Use the iPad to Sell Clients on New Projects
Timothy P. Johnson, Penn State University
Creating Sustainable Landscapes with Efficient, Water Conserving Irrigation Systems and How They Can Make You Profitable!
Lynda Wightman, Hunter Industries, Inc.
How to Use Business in a Box to Reduce Costs
Bruce Wilson and Tom Oyler, Wilson Oyler Group
The Art Science of Lawn Care Marketing
Panel Discussion
Creating a Customer-Focused Culture
Phil Harwood, Landscape Industry Certified Manager, Pro-Motion Consulting, LLC
The Seven Habits of Highly Successful CEOs
Jeffrey Scott, Landscape Success Systems
The Advantage of Great Systems
Mike Rorie, GIS Dynamics
Don’t Ask for Referrals!
Clifton Pieters
Leadership: Advancing to the Next Level (Liderazgo: Avanzando Hacia el Próximo Nivel)
Session will be presented in Spanish
1:30 – 2:45 p.m. Concurrent Sessions
More Than Just Another Pretty Plant!
Katharine Rudnyk, Monrovia
How to Use Business in a Box Tools to Attract, Retain, and Develop Supervisory Employees
Bruce Wilson and Tom Oyler, Wilson Oyler Group
Lawn Care Pricing Strategies
Tree Removal Tips and Techniques That Save Time and Make Money
Mark Chisholm, Aspen Tree Expert Co.
Creating a Sales Machine: How to Grow Your Business
Kevin Kehoe, Three Points Group
Qualify, Close, and Present
Patrick McManamon, Sandler Training
Seven Steps to Grow Green (Planet & Profit) Market Share
Sylvia Wright, The Wright Scoop
Foundations in Human Resources (Fundamentos de Recursos Humanos)
Session will be presented in Spanish
3 – 4:15 p.m. Concurrent Sessions
Advantages of Design Technology for the Design/Build Firms Implementing Sustainable Landscapes
Eric Gilbey, Vectorworks, Inc.
How to Use Business in a Box to Grow and Market Your Business
Bruce Wilson and Tom Oyler, Wilson/Oyler Group
Post 2008-2011 Economy – What Can You Expect for 2012? Planning Essentials
Kevin Kehoe, Three Points Group
What It Takes to Become a Certified Manager
Phil Allen, Ph.D., Landscape Industry Certified Manager, Brigham Young University
Stop Thinking Like a Landscaper!
Jim McCutcheon, Landscape Industry Certified Manager, HighGrove Partners, LLC
Why Sales Efforts Fail and What You Can Do About It!
Patrick McManamon, Sandler Training
How Much Will Health Care Reform Cost Your Organization?
Kevin Bang, USI Insurance
Friday, Oct. 28, Kentucky Expo Center
10 – 11 a.m. Concurrent Sessions
Compliance, Safety, and Accountability – What Is CSA?
Jim Martin and Gary Clevenger, CNA
Marketing Your Contracting Business on the Internet
Jeff Carowitz, Strategic Force, Inc.
The Account Manager Guide: How to Attract, Get on Board, Keep, and Grow the Best Account Managers
Bill Arman, The Harvest Group
Marketing to the Affluent – How to Find, Sell, and Keep the Wealthy Client
Jeffrey Scott, Landscape Success Systems
Getting to “We”
Bernie Ervin, Ohio State University
Real World Applications of Sustainability
Paul Fields, Lambert Landscape Co.; Jud Griggs, Certified Landscape Manager, Lambert Landscape Co.; Lara Moffat, Lambert Landscape Co.
To Sell or Not to Sell? That Is the Question
David Minor, The Landscape Partners
Transitioning an Install Company to Maintenance and Vice Versa
Monroe Porter, PROOF Management Consultants
1:30 -2:45 p.m. Concurrent Sessions
How to Win Jobs and Close Deals
Monroe Porter, PROOF Management Consultants
10 “Best” Practices That All Smaller Growing Companies Need to Know and Practice
Bill Arman, The Harvest Group
Have Fun Delivering Great Service
Bob Coulter, JP Horizons
Are We Sleepwalking Through Life? Jokes and Stories to Caffeinate Your Afternoon!
Param Srikantia, Ph.D., Baldwin-Wallace College
Sustainable Landscaping Toolbox
Bob Grover, Landscape Industry Certified Manager, Pacific Landscape Management
Building an Effective Organizational Culture
Bernie Erwin, Ohio State University
Success in Business
David Minor, The Landscape Partners
Safety Discussion Panel
Rick Cuddihe, Landscape Industry Certified Manager, Lafayette Property Maintenance and Consulting Co.; Jim Martin, CNA; Chuck Stribling, Kentucky OSHA; Matt Bland, Bland Landscaping; Jay Murray, LandscapeSafety.com
Foundations in Budgeting (Fundamentos de Presupuesto)
Session will be presented in Spanish
3-4:15 p.m. Concurrent Sessions
Becoming an Exceptional Performance Coach
Bob Coulter, JP Horizons
Management Toolbox!
Bill Vogel, Spring Valley
Expanding Your Business
LED Landscape Lighting Join the Revolution
Jeff Dross, Kichler Lighting
How to Survive, Prosper, and Grow Profits in the Landscape Business
Monroe Porter, PROOF Management Consultants
Sustainable Landscape Management
Dr. Ann Marie VanDerZanden, Iowa State University
Why Life Sucks: Ten Pathways to Greatness in a Troubled World
Param Srikantia, Ph.D., Baldwin-Wallace College
Why Become a Great Employer?
Mike Rorie, GIS Dynamics
Sustainable Landscape Management
Dr. Ann Marie VanDerZanden, Iowa State University
Keys to Successful Advocacy (Cómo Promulgar Sus Intereses con Éxito)
Session will be presented in Spanish
Saturday, Oct. 29, Kentucky Expo Center
Clinic
Build a Bid
Phil Harwood, CSP, Landscape Industry Certified Manager, Pro-Motion Consulting, LLC; Rich Arlington, CSP, Richard Arlington and Associates
9:30 – 11:30 a.m.
Do What, When? The Ultimate Business Management Calendar for Landscape Contractors
Presenter: Mark Bradley, TBG Landscape, Landscape Management Network
9:30 – 11:30 a.m.
Virtual Facility Tour
Virtually tour Jacobsen Landscape Design & Construction, Inc., and Chapel Valley Landscape Co., via video and on-site presenters. These virtual tours will showcase what makes these companies stand out as examples of excellence in the green industry. Learn the secrets behind their operations, personnel, and business strategy at this year’s GIC.
