Charter Software and SatisfYd offer customer insight to equipment dealers
Charter Software, a provider of profit-building business management systems for equipment dealers, along with its strategic alliance partner SatisfYd, announced on April 3 the availability of the SatisfYd Professional Solution to users of Charter’s ASPEN business system. The SatisfYd Professional Solution is a fully automated customer survey process that gathers and reports customer information for Parts, Service, Sales and Rental transactions from dealers’ business systems. ASPEN is now set up to automatically transmit this data to SatisfYd. SatisfYd manages the survey process on the dealers’ behalf, based on the criteria they set. The survey results help dealers pinpoint their strengths and weaknesses, and provide access to actionable reporting to improve their process.
“Charter has long partnered with SatisfYd (formerly known as Strategic Feedback) to assist dealers with improving their businesses by enhancing the dealer experience via the export of data from our DealerWin software,” said Charter Software President Anne Salemo. “Now, we have completed the automation required to get ASPEN POS transactions transmitted to SatisfYd, so as more of our customers move to ASPEN, they too can now use SatisfYd’s customer insight tools. We strive to provide access to tools that will help our customers to make their businesses as profitable as possible.”
Kristin Rockwood, director of sales at SatisfYd, said, “In today’s highly competitive marketplace, a business cannot thrive or survive by guessing what customers need and expect. Our service helps businesses recognize, react, and resolve issues identified by their customers, empowering them to improve customer satisfaction and increase customer retention. We are glad to work with Charter Software in order to carry out our mutual goal of helping equipment dealers maintain a competitive edge in their industry and take their businesses into the future.”
Charter Software Inc.
