American Landmaster reveals 2021 side-by-side models

American Landmaster has revealed its all-new lineup of 2021 side-by-sides called the Landmaster.

The 2021 Landmaster UTVs are equipped with over 30 new customer and dealer-inspired features, a best-in-class suspension system, automotive-grade components, weather-sealed electrical system and more. These 30 new features are categorized across four segments: Safety & Reliability, Performance, Design, and Ride & Drive Experience.

The Landmaster standard lineup will include the L3, L4, L5, L7 and L7x. All models receive the new 30 features and a best-in-class suspension system except for the L3.

Starting MSRP for the 2021 model lineup is as follows:

L3 — $5,599

L4 — $7,499

L5 — $8,499

L7 — $9,999

L7x — $11,999

“We wanted to keep a highly affordable, basic 2WD UTV in the mix so we kept the L3 with all the legacy features, but upgraded the decaling to the new 2021 look. This way, if you just need a basic UTV we have a solution for you. If you want to step up to a smoother ride with stronger components, advanced electric options, and more features, then the L4, L5, L7, L7x are going to be for you,” said David Piercy, marketing director for American Landmaster.

One of the biggest changes to the 2021 line is American Landmaster’s unique suspension setup called the L-ROSS (Landmaster Ride Optimization Suspension System).

“The L-ROSS is specifically engineered to optimize the ride performance for each vehicle,” Piercy said. “This suspension setup is unique to the industry, which combines a super-sport trailing-arm concept with dual-rate shocks, all on an independent suspension platform. These components all work together to create an ultra-smooth riding experience even when you have the bed fully loaded.”


With its new best-in-class suspension system, Landmaster now offers a super smooth trail-riding machine that also serves as a full utility task vehicle.

“Get your work done, and then go have fun on the trails. You’ll be very impressed with how smooth the ride is on aggressive trails,” Piercy added.

American Landmaster’s 2021 lineup comes to market only after extensive testing.

“One of our tests was ran through a third party where they drove our UTV continuously for over 6,000 miles on a track. This is way over the average amount of time a consumer uses the product in their lifetime. The results were very impressive. After 6,000 miles of continuous driving, the engine, chassis, and all the components performed outstanding,” Piercy said.

The 2021 2-passenger lineup of UTVs are all listed under $10,000 and available at dealerships across the U.S.

“When you look at all the features you’re getting in the new Landmaster for under $10,000, it’s incredible. We want to stay an affordable UTV in the marketplace while providing incredible value to our customers,” Piercy said.

The Landmaster UTVs are built from the ground up in Columbia City, Indiana.

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