Kubota Joins ‘Cowboys for a Cause’ Exhibition Aboard the USS Lexington

Kubota Tractor Corporation threw its hat into the arena Labor Day weekend, joining PBR (Professional Bull Riders) for the second-annual Air Force Reserve Cowboys for a Cause charity exhibition event from aboard the USS Lexington aircraft carrier in Corpus Christi, Texas.

The Cowboys for a Cause event took place Saturday and featured eight teams of three riders each. Team Kubota was headlined by PBR riders Ezekiel Mitchell, Junior Patrik Souza and Taylor Toves. The charity event partner was the Farmer Veteran Coalition (FVC), which was presented with a $100,000 check in addition to a ceremony to award a military service member a new tractor through Kubota’s Geared to Give program in partnership with FVC.

The bull riding arena was built using Kubota equipment on the USS Lexington’s 910-foot-long flight deck. The day before the riders gear up to compete, local Kubota dealer Ewald Kubota came together alongside Team Kubota’s bull riders to donate Kubota equipment and volunteer service hours for a special day of service to help revitalize Parkview Park in Corpus Christi.

As part of the event, Kubota honored Army Master Sgt. Ben Henbest from Fayetteville, Arkansas, by presenting him with a new Kubota MX Series tractor through its Geared to Give program in partnership with FVC. Henbest, who has served 21 years in the U.S. Army reserve, owns and operates Henbest Farms, where he raises Angus cattle and will put his new MX Series tractor to use to manage his growing cattle operation. 

“We continue to find ways to shine a spotlight on our nation’s veterans, and this Cowboys for a Cause event aboard the USS Lexington is the perfect venue to do just that,” says Alex Woods, Kubota vice president of sales operations, supply chain and parts, and a veteran of the Army National Guard. “We are excited to join PBR fans and athletes in this partnership because Kubota and our customers share a steadfast dedication to hard work and an appreciation for the thrill of the ride, whether it’s on a bull or a tractor.”

Kubota Tractor Corporation announced its first-ever sponsorship with Professional Bull Riders in July of this year.



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