Altoz appoints Mike Lane as new events and merchandising manager

Altoz has announced that Mike Lane has joined the company as its events and merchandising manager.

Lane’s responsibilities will include managing Altoz events, including industry trade shows and corporate and dealer events. He will also oversee merchandising efforts for the brand.

Lane has more than 30 years of experience in the power sports industry where he worked with dealerships to develop merchandising strategies that maximized their showroom potential, notes the company.

“Mike will be a great asset to our team as we continue to grow,” says Karl Bjorkman, Altoz sales and marketing director. “Altoz is entering new segments of the outdoor power equipment industry with the recent introduction of the multi-seasonal Switch compact tool carrier. We will be attending more and a broader range of industry events that Mike will coordinate.

Lane “will also develop and oversee in-store merchandising efforts at dealerships, which will strengthen the presence of the Altoz brand and help dealers sell more Altoz products,” continues Bjorkman.

“I am excited to become a part of a growth-focused company where I can use my experience to help grow and promote Altoz and assist dealers to do the same,” says Lane.